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Tag Archive: results

B2B marketing tip #121: Pinpoint your social tactics

B2B Marketing Tip of the WeekToo many organizations launch social media simply because “we have to be out there.” But untargeted Tweets and ad hoc YouTube videos won’t generate results.

First, identify the points in the sales process where you want social media to deliver—then map out tactics that support these specific goals. You’ll use different online actions to introduce a buyer to your brand, for example, than to reward loyal customers.

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Seen+Heard: 2013 B2B marketing benchmarks

Seen + HeardFor this week’s “Best of the Web,” the Content Marketing Institute and MarketingProfs team up for their annual survey of trends in B2B content marketing—usage, spending and results.

While spend is increasing for 2013 and more than 90% of B2B marketers have a content marketing program, in the form of social media articles, blogs, e-newsletters, webinars, videos and other formats, the confidence gap is also growing, with fewer companies certain their tactics generate results.

Check it out.>>

Ready to move your content marketing program forward? Get the skinny on content marketing.

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.

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