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Tag Archive: reuse content

Recycle and reuse: 8 ways to maximize your B2B content marketing

 

Savvy marketers increase their impact and optimize their resources by taking a single content marketing topic and spinning it into multiple iterations.

 

Try these ideas to repurpose your next topic:

  1. Go social. Extract a few key phrases from an article and turn them into a series of social media posts. Don’t forget to #Hashtag each post with a common phrase.

 

  1. Make a list. Weave a series of social media posts or tweets into a list or infographic, such as “Top 5 Ideas … ” or “7 Must-Haves … .”

 

  1. Listen in. Read your article aloud and release it as a podcast.

 

  1. Hit play. Produce a short video. Animate your key concepts, or simply record a company thought leader discussing the key points as a Q&A interview.

 

  1. Roll the highlights. Release an even shorter video (under :20 seconds) and use it as a social media lead-in to your longer form content.

 

  1. Empower your audience. Make a checklist or self-assessment with a list of key points or yes/no questions. These tools help your audience implement your recommendations.

 

  1. Support your channel. Create a single slide with a compelling graphic and your content’s top three points. Distribute it to your sales channel to add to customer presentations.

 

8. Refresh your greatest hits. Revisit popular content from the past and post an updated version with a new headline, image and current statistics.

 

B2B marketing tip #135: Double duty for content marketing

B2B Marketing Tip of the WeekGenerating content for your company emails, website, blog and social media channels can be time-consuming and expensive.

When you write, make sure to get more than a single use from your next topic:

(1)  Reuse a longer article by extracting key sentences or paragraphs into a series of social media posts on a single topic.

(2)  Work the opposite way and take a series of social media posts or tweets and weave them into a list or infographic, such as “Top 5 Ideas” or “7 Must-Dos.”

(3)  Revisit popular content from the past and post an updated version with new a headline and new image.

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