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Tag Archive: sales presentation

B2B marketing tip #213: Fade to black

B2B Marketing Tip of the WeekWith today’s deluge of smart phones, tablets, screens and projectors, the emphasis of a presentation often falls on the visuals, rather than the speaker. For your most critical messages, grab you audience’s undivided attention with a completely black slide. You’ll quickly have all eyes and ears on tuned on you.

B2B marketing tip #96: Winning presentations

B2B Marketing Tip of the WeekWe’ve all been there:  “Death by PowerPoint” as a potential vendor shows their capabilities in a bullet-riddled slide deck.

Stand out in your next presentation by focusing the discussion on the potential customer and their needs—not a laundry list of your company’s history, personnel and product features. Come prepared to interact with your audience and make it all about them, using slides to support—not lead—the discussion.

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