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Tag Archive: social media monitoring

B2B marketing tip #31: Keep an ear to the web

B2B Marketing Tip of the WeekWhether your social media voice is a whisper, a shout or radio silence, there’s one role no organization can ignore: listening.

Assign responsibility to monitor key social media channels daily. Pay attention to relevant keywords, hashtags, company and competitor names and thought leaders in your industry. Develop guidelines on what front-line staff can respond to individually, when to escalate and who can respond quickly to issues.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

B2B marketing tip #17: Stay in the know

B2B Marketing Tip of the WeekSet up free “Google Alerts” to keep tabs on industry trends, your competition and where your own company, products and executives appear on the web. Use the Digest feature to consolidate multiple mentions into a single daily or weekly email.

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

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