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Tag Archive: social media

B2B marketing tip #142: Debut a new you

B2B Marketing Tip of the WeekStart the new year with a fresh social media profile, for your personal LinkedIn and Twitter pages, and for your company’s accounts.

Update your headline, title and description. Make sure your settings are appropriate for your goals. Take time to review your connections, those you follow and your groups. A current and focused online profile will support your communication efforts in the coming year.

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B2B marketing tip #135: Double duty for content marketing

B2B Marketing Tip of the WeekGenerating content for your company emails, website, blog and social media channels can be time-consuming and expensive.

When you write, make sure to get more than a single use from your next topic:

(1)  Reuse a longer article by extracting key sentences or paragraphs into a series of social media posts on a single topic.

(2)  Work the opposite way and take a series of social media posts or tweets and weave them into a list or infographic, such as “Top 5 Ideas” or “7 Must-Dos.”

(3)  Revisit popular content from the past and post an updated version with new a headline and new image.

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B2B marketing tip #130: Prevent a content drought

B2B Marketing Tip of the WeekEvery content marketing strategy starts with the best intentions to publish on a regular schedule—and most face interruptions when internal resources lack time to support the project.

If you’re short on resources, forget creating new content. Instead, fill your gaps by promoting topical articles and posts from industry thought leaders or customers. Customize these “re-posts” by creating an executive summary that calls out the information most relevant to your audience.

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B2B marketing tip #123: Stay current

B2B Marketing Tip of the WeekThe rapid pace of technological change makes education a top priority for marketers, whether it’s the latest social media applications, mobile marketing trends or adapting copywriting and design skills to online media.

Don’t let budget be a factor—online courses, business publications and even networking will yield results.

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B2B marketing tip #118: The business of blogging

B2B Marketing Tip of the WeekIf your company blog seems more of a burden than a boon, adjust your mindset. Instead of treating it as a communications tactic, consider it a tangible business asset. The more you invest in content, the more value you build.

Just like any product, a blog will be most successful when run with discipline. Make sure yours has a clear purpose and the resources to support it.

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B2B marketing tip #97: Market influence

B2B Marketing Tip of the WeekInstead of Tweeting and posting for the masses, target the most influential online personalities in your market space.

Follow these bloggers, analysts, media and customers to learn their voices and key issues, then start a dialogue by commenting on and forwarding their content. Slowly introduce your solution into the conversation—but avoid a sales-focused approach.

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Seen+Heard: 2013 B2B marketing benchmarks

Seen + HeardFor this week’s “Best of the Web,” the Content Marketing Institute and MarketingProfs team up for their annual survey of trends in B2B content marketing—usage, spending and results.

While spend is increasing for 2013 and more than 90% of B2B marketers have a content marketing program, in the form of social media articles, blogs, e-newsletters, webinars, videos and other formats, the confidence gap is also growing, with fewer companies certain their tactics generate results.

Check it out.>>

Ready to move your content marketing program forward? Get the skinny on content marketing.

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.

B2B marketing tip #63: Track competitors on Twitter

B2B Marketing Tip of the WeekBuild private list views in your Twitter profile and use them to monitor posts from your competitors’ or industry throught leaders—without advertising your presence as a full-blown “follower.” Use free dashboards like HootSuite to quickly highlight posts based on topics or keywords.

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B2B marketing tip #60: Leverage LinkedIn for key execs

B2B Marketing Tip of the WeekBeef up the online profiles of your key executives and most visible staff members–but make it easy!

Provide “about the company” phrases and industry keywords they can cut-and-paste into their profiles. Offer to do a one-on-one profile update for those willing, making sure to align each person’s LinkedIn profile with the job description and skills found in their corporate communications bio.

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B2B marketing tip #28: Hold a Tweet challenge

B2B Marketing Tip of the WeekEngage employees across the organization to help fill your social media pipeline. Challenge staff to submit compelling tweets or posts about your product or service. Watch for unusual ideas and new perspectives. Recognize the winners and award prizes.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

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