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Tag Archive: strategy

B2B marketing tip #149: The right framework for strategy

B2B Marketing Tip of the WeekBefore you begin your next strategy session, make sure you’re prepared to solve the right problem. How you frame up the situation at hand directly impacts the plans and solutions your team will develop.

For example, the question “In what ways can we transform our product to surprise and delight our customers?” will result in a vastly different strategy than the question “How can we develop a unique product?”

Check out one of my favorite resources for developing the right business questions:  ThinkerToys: A Handbook of Business Creativity.

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B2B marketing tip #82: Practice makes perfect

B2B Marketing Tip of the WeekStruggling to get traction on your big ideas and strategic projects? Make sure you’re giving them the attention they deserve. It’s nearly impossible to execute a strategic initiative in the same way we handle smaller, routine marketing activities.

Block time on your calendar each week to concentrate on planning, communication and implementation. Keep the end result in sight, but focus on identifying the smaller, manageable tasks that will get you to the finish line.

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