ThinkSpring Marketing & Communications
 

Tag Archive: testing

B2B marketing tip #176: Test and learn

B2B Marketing Tip of the WeekSet aside a percentage of the marketing budget each year to try new activities. Be sure to document your objectives, measure performance and demonstrate to leadership what you learn.

B2B marketing tip #47: Ace this exam

B2B Marketing Tip of the WeekMarketing is a constant learning curve, making campaign testing a must.

Split your list into two or more random segments, testing only one variable at a time with a single group. Repeat successful findings with a larger group to verify results.

For online campaigns, use testing to determine which subject lines, offers and days of the week produce the highest open and click-through rates.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

B2B marketing tip #7: Test and learn

B2B Marketing Tip of the WeekMarketing is a science, so treat it like one. Leave room for experiments–those campaigns, lists, messages or new approaches that need a limited-run performance. Set aside a percentage of the marketing budget each year for trying new activities. Be sure to document your objectives, measure performance and demonstrate to leadership what you learn.

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

linkedin twitter

Contact: 952.200.4798   |   Email   |   St. Louis Park, MN 55416

© 2009-2019 ThinkSpring Marketing & Communications, LLC