May 21, 2012 by Diane Fiderlein
Professional networking extends your circle of resources, provides valuable career connections and helps you stay attuned to trends and opportunities. Stay active in local marketing associations. Use LinkedIn to keep up with colleagues and vendors. Ask for networking introductions, and take time each month to connect face-to-face with new people.
Don’t forget rule number one: pay it forward. Be genuine and helpful as you meet new acquaintances and build up your circle.
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February 20, 2012 by Diane Fiderlein
Association memberships can add up quickly, especially when each individual or department signs up separately. Centralize the budget for dues, subscriptions and sponsorships, then negotiate group discounts.
Document (and use) additional benefits of membership, such as directory listings, sponsorships, advertising and speaking opportunities, list rental and discounted event attendance.
Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.
